What needed to be done?
Design the brand from the ground up, logos, colours, fonts, packaging, business cards, etc.
Build a website, and create branded content for social media.
Showcase the simple but elegant jewellery designs.
Highlight the craftsmanship that goes into crafting the pieces.
Establish a consistent image across the website and social media.
How'd we make it happen?
We narrowed down our target audience and created a brand that we felt would speak to them. Then, we launched a website that embodied the brand and offered the ability to sell online. Finally, we launched social media pages that tie into the website and drive traffic/sales through:
- Ongoing creation of videos, photos, and designs that feel relevant and fresh to Dahab's followers.
- Short easily consumed videos offered a satisfying behind-the-scenes look at the jewellery making process, demonstrating the skill and care required to make each piece.
- Lifestyle product photos that featured people from the local community, and displayed the watches being used in day to day life.
