What needed to be done?
Convey the clean and professional, yet approachable atmosphere of the store and staff.
Showcase the various repair services offered and the team's expertise.
Move the store away form posting generic, product photos, as is common in the industry.
Establish a consistent image and voice for GoldenTime's online presence.
How'd we make it happen?
We took a completely new approach to GoldenTime's social media strategy.
- Ongoing creation of videos, photos, and designs that feel relevant and fresh to GoldenTime's followers.
- Short easily consumed videos offered a satisfying behind-the-scenes look at the process of various services, demonstrating the team's expertise.
- Lifestyle product photos that featured people from the local community, and displayed the watches being used in day to day life.
One stop shop for batteries, straps, repairs, engravings, etc.
Some watches spotted in the wild:
Golden Time's crew outing at Urban Surf Co.: