What needed to be done?
Build a unisex handmade leather goods brand from the ground up.
Capture the minimal aesthetic of the brand while also conveying a rustic artisanal feel.
Stand out from other handmade goods stores locally and on Etsy.
Appeal to both men and women; minimalism.
Start small and grow organically overtime.
How'd we make it happen?
We decided on a vision and values, and worked our way up from there - minimalism, quality over quantity, and intentionality.
Colour Choice: The yellow we chose is bold enough to stand out from other handmade brands, but it is grounded by the earthy browns. In addition, the black and white provide the structure and contrast.
Font Choice: The pairing of Bodoni and Gill Sans provides a level of elegance while remaining clean and relatively unisex.
Images: In our images we combined rustic tools and products, with clean lines and layouts.
Content Strategy: Clean photo's and videos that showcase the product and the process. Our ideal customers seem to enjoy learning about the details that come together in handmade goods - the leather used, the stitching/cutting process, etc. The goal is to make content that showcases these details in a way that entertains and informs them.
